The U.S. online shopping world's biggest day is here, but will strong web sales on Black Friday and Thanksgiving cut into Cyber Monday's take?
Shop.org’s CyberMonday.com will offer a comparison shopping engine, e-mail alerts about deals, a “Deal of the Hour,” and green shopping pages.
CyberMonday.com, the affiliate marketing site run by the National Retail Federation’s Shop.org trade group for online retailers, is rolling out a redesign that includes a comparison shopping engine and hourly deals.
“Cyber Monday” is a term coined by Shop.org to describe the Monday after Thanksgiving when many people start their online Christmas shopping from office computers with high-speed Internet access.
Shop.org reports that the comparison engine site will crawl each of the 600 merchants participating in CyberMonday.com. It says the merchants represent 20 million products. The site will also:
• make special offers available to consumers who provide their e-mail addresses
• feature “A Deal of the Hour” promotion on the Monday after Thanksgiving
• host a new shopping category featuring green products
• present dedicated pages highlighting retailers with free shipping offers and gift cards
More than 1.5 million shoppers visited CyberMonday.com last holiday season-three times as many as in the previous year-according to Mall Networks, which powers the site. Mall Networks says it has increased capacity for the site this year.
All proceeds from CyberMonday.com benefit the Ray M. Greenly Scholarship Fund in memory of former Shop.org vice president Ray Greenly. Shop.org reports that to date, it has raised more than $400,000 for the scholarship fund, which helps students pursuing careers in e-commerce.