November 17, 2008, 12:00 AM

Netflix adds another executive to boost video streaming efforts

Netflix has named Gregory K. Peters vice president of partner product development. He will be responsible for bringing to market devices capable of instantly streaming video to consumers’ TVs.


Netflix Inc. has appointed Gregory K. Peters vice president of partner product development. He will be responsible for bringing to market a range of devices from consumer electronics manufacturers that can instantly stream movies and TV episodes from to consumers’ TVs. He will report to chief product officer Neil Hunt.

Most recently, Peters was senior vice president of consumer electronics products at Macrovision Solutions Corp., which enhances and distributes digital content across multiple channels and platforms in the entertainment, consumer electronics, cable and satellite, and online markets. Earlier, Peters served as vice president of engineering at Mediabolic Inc., a provider of digital home entertainment software.

Peters joins Netflix at a time when the company is focused on making it easy for subscribers to stream content from Netflix to their TVs. This year, Netflix announced partnerships with LG Electronics, Roku, Microsoft, Samsung and TiVo to offer Netflix-ready devices that can instantly stream from a growing library of more than 12,000 movies and TV episodes at, No. 17 in the Internet Retailer Top 500 Guide.

“Greg’s expertise in all aspects of the product development lifecycle-from vision to design to implementation-will be a significant asset to Netflix and our partners as we push toward our goal of eventually enabling all U.S. households to stream Netflix to their TVs,” Hunt says.

In September, Netflix hired Bill Holmes to serve as vice president of business development, making him responsible for working with manufacturers of consumer electronics on embedding software that enables instant streaming of video from Netflix to TVs and other devices. Holmes reports directly to Netflix CEO Reed Hastings.

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