November 13, 2008, 12:00 AM

Google Analytics gives retailers new ways to visualize data

Online retailers that use Google for their analytics services can now use a new motion chart feature to better visualize data over time and spot trends, the company announced this week.

 

Online retailers that use Google for their analytics services can now use a new motion chart feature to better visualize data over time and spot trends, the company announced this week.

 

The new feature, announced in a Google blog posting, allows retailers to view a multi-dimensional, animated analysis of several metrics pertaining to specific analytics data over a period of time.

For example, a retailer can select Keywords and press play to view an animated graph that shows the performance of chosen metrics, such as clickthrough and conversion rates, of various keywords over time.

“The basic premise of Motion Charts is that it makes it easier to notice an important trend. Visualizing data can help you to uncover insights and patterns that would be difficult to discover using traditional two dimensional charts,” the blog posting reads. “For example, looking at the traditional keyword report, it`s difficult to see how performance metrics pertaining to keywords combine, interact, and change over time.”

 

Google has also has added other features to its analytics package including advanced segmentation, custom reporting and an updated user interface. It will discuss each of the new features in its blog over the next few weeks, it says.

 

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