November 12, 2008, 12:00 AM

Internet Retailer publisher warns against phony IRCE attendee list

A company called Email Appenders is offering what it claims is a list of the attendees to the 2008 Internet Retailer Conference & Exhibition. That list is never rented or sold, says Jack Love, president of Vertical Web Media, which organizes IRCE.


A company offering for sale a list of attendees to the Internet Retailer Conference & Exhibition, or any of the previous IRCE events, cannot possibly have that list, because IRCE’s organizers never sell or rent it to anyone, says Jack Love, president of Vertical Web Media, which organizes IRCE and publishes Internet Retailer magazine and IRNewsLink.

“Do not buy this list,” Love says. “Do not buy any list that is marketed as the Internet Retailer Conference & Exhibition or IRCE list. That list is not for sale. We’re the only ones who own it, and we do not rent it and we do not sell it.”

A company called Email Appenders Inc. has sent out email offers in recent weeks to companies that exhibited at IRCE offering a list of the event’s 5,000 attendees for $3,500. “We can very positively assist you in acquiring an Email list of IRCE 2008 attendees. We have a total of 5,000 attendees,” says the e-mail signed by Chris McAlister, who is identified as manager of business development. The mail offers the list for unlimited use, and Love notes it would be unusual for any list owner to offer names for more than one-time use.

Email Appenders sent out a similar solicitation just a few weeks after the IRCE event, which took place in June in Chicago and attracted 5,066 attendees. Vertical Web Media sent Email Appenders a letter July 21 instructing the company to cease and desist offering the e-mail list, asking for a list of buyers and asking to see the list that was being offered. Email Appenders did not respond, but the solicitations stopped for a time, Love says.

Now that Email Appenders has resumed making the offer, Vertical Web Media is looking into legal action, including for violation of the Internet Retailer trademark. “They’re using our trademark without our permission,” Love says. “They made it look like they have the right to do it, and they don’t have the right to do it.”

Internet Retailer called the Email Appenders phone number listed on the e-mail offer seeking comment. A man who answered the phone said Chris McAlister would return the call. He did not call back.

The Internet Retailer Conference & Exhibition was recently named the fastest growing conference in the United States and Canada from 2005 to 2007 by Trade Show Week, the leading source of trade show industry news. The 2009 Internet Retailer Conference & Exhibition will be held June 15-18, 2009, in Boston.


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