Retailers shift their ad spending from TV, radio and print ads to digital ads.
17.5% of U.S. iPhone users make between $75,000 and $100,000; 15.3% earn between $50,000 and $75,000; and 15% make between $25,000 and $50,000, according to comScore Mobile.
More than 1.1 million U.S. iPhone users have incomes in excess of $100,000 a year, new research finds. This group represents 43.3% of all U.S. iPhone users, according to comScore Mobile. The research firm measured income demographics of iPhone users in August, shortly after the release of the very popular second generation of the mobile device, the iPhone 3G.
Of the total 2,621,371 U.S. iPhone users in August whose iPhone was their primary mobile device, 1,135,099, or 43.3%, make more than $100,000 a year, according to the firm’s new report, “All About iPhone.” 457,449 iPhone users, or 17.5%, make between $75,000 and $100,000; 402,279, or 15.3%, earn between $50,000 and $75,000; 394,174, or 15%, make between $25,000 and $50,000; and 232,370, or 8.9%, earn less than $25,000.
“As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income,” says Jen Wu, a senior analyst at comScore and the author of the report. “However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item into a practical communication and entertainment tool.”
On Oct.21 Apple announced it sold 6.9 million iPhones worldwide in the quarter ending Sept. 30, and that it has surpassed its goal of selling 10 million in 2008. ComScore Mobile’s total number of iPhone users only represents figures through Aug. 31, not Sept. 30. Further, the figures represent only U.S. iPhone users (not worldwide) with active accounts, not the total number of phones; and, they take into account only iPhones that users identified as their primary mobile device.
89% of U.S. iPhone owners regularly browse the Internet, Forrester Research Inc. reports. The iPhone is pushing mobile web browsing overall-and mobile commerce. A small but increasing number of retailers are building iPhone-optimized m-commerce sites, and retailers and software developers are crafting downloadable mobile shopping applications.