The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
In Q3 Drugstore.com Inc. increased sales by 8.4% but its net loss widened by 50%. For the first nine months, sales are up by 10% while the e-retailer’s net loss has improved by 5.5% to $8.6 million from $9.1 million a year ago.
Drugstore.com Inc. increased sales but also widened its net loss in third quarter.
For the third quarter ended Sept. 28, Drugstore.com grew sales by 8.4% to $87.8 million from $81 million in the prior year while the online retailer’s net loss widened by 50% from $2.4 million in the third quarter of 2007 to $3.6 million. The third quarter loss includes $1.7 million in accelerated non-cash marketing expense, $800,000 related to consulting services, and $1.8 million in non-cash stock-based compensation expense, the retailer says.
"We posted a solid third quarter, with strong beauty growth, record gross margins, and adjusted EBITDA improvement of 76% over the prior year period,” says CEO Dawn Lepore. Total orders for Drugstore.com in the third quarter grew by 7% to approximately 1.3 million, while the number of new customers served increased by 6% to about 325,000. “Overall beauty revenues increased over 20% from the prior year period, aided by 32% growth in our Beauty.com business,” says Lepore.
In the third quarter, Drugstore.com spent 12.4% of total revenue - $10.9 million – on fulfillment and order processing and $7.9 million, or 9% of all revenue, on marketing and sales and $6 million – 6.8% of revenue – on general and administrative expenses.
For the first three quarters of the year, Drugstore.com, No. 41 in the Internet Retailer Top 500 Guide, recorded a net loss of $8.6 million on sales of $272.6 million vs. a net loss of $9.1 million on revenue of $248 million in the prior year.
For the fourth quarter, Drugstore.com is expecting net sales in the range of $94 million to $99 million and net income in the range of $400,000 to $1.9 million.