While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Shari Gunn, former head of marketing for magazine web sites including GoodHousekeeping.com and MotorTrend.com, has joined social shopping site Kaboodle as vice president of advertising and business development.
Shari Gunn, former head of marketing for magazine web sites including GoodHousekeeping.com and MotorTrend.com, has joined Kaboodle Inc., operator of social shopping site Kaboodle.com, as vice president of advertising and business development.
Gunn will oversee revenue generation on Kaboodle.com through online display advertising and strategic partnerships with retailers. She will work closely with Hearst Magazines Digital Media, which sells advertising on Kaboodle.com. Hearst Magazines Digital Media is a unit of Hearst Corp., which acquired Kaboodle last year.
“She brings a wealth of business and media advertising experience to the company, including an unparalleled understanding of the online media industry,” says Manish Chandra, founder and CEO of Kaboodle.
Before joining Kaboodle, Gunn managed the marketing and online solutions group at Hearst Magazines Digital Media for more than a dozen web sites, including Cosmopolitan.com, GoodHousekeeping.com, MarieClarie.com and Seventeen.com. Also while at Hearst Magazines Digital Media Gunn managed business integration activities related to the acquisitions of Kaboodle and RealAge Inc.
Prior to Hearst, Gunn served as vice president, marketing, for Primedia’s Automotive Enthusiast digital group, where she headed marketing efforts for a network of more than 50 automotive magazine web sites including MotorTrend.com, Automobile.com and HotRod.com. Gunn also co-founded the online media company FreeRealTime.com in the financial services industry.