Retailers shift their ad spending from TV, radio and print ads to digital ads.
The new digital photo service from LifePics automatically uploads digital photos from personal computers to RitzPix.com, where Ritz Camera shoppers can modify, store and e-mail images as well as order photographic prints through a Ritz Camera store.
The new digital photo service from LifePics Inc. automatically uploads digital photos from consumers’ computers to RitzPix.com, where Ritz Camera customers can modify, store and e-mail images as well as order photographic prints through a Ritz Camera store.
The service, which uses LifeSync image-uploading software from LifePics, is designed to do away with the biggest obstacle to building traffic on photo-customizing sites-uploading images from a personal computer to a web site, a LifePics spokesman says. Customers download free LifeSync software from RitzPix.com that automatically uploads their designated image file to RitzPix.com every night. Ritz Camera has re-branded the LifeSync software as RitzPix PhotoSync.
Customers can use RitzPix at no charge to store and modify digital photos at image resolutions guaranteed up to 4x6 size, or pay an annual fee of $60 for a premium service that provides for additional image customization and larger high-resolution images, the LifePics spokesman says.
The automatic image-uploading service, which launched earlier this month at RitzPix.com, is uploading about 100,000 images per day to the site, and about 2% of participating customers have opted for the premium service, the spokesman adds.
RitzPix.com is linked directly from the home pages of photography sites operated by Ritz Camera online partner Ritz Interactive Inc., which is No. 114 in the Internet Retailer Top 500 Guide.
The LifeSync uploading service was also recently deployed on a Supervalu Inc. site at JewelOscophoto.lifepics.com, and several more retailers are expected to launch the service next month, the spokesman says.
The LifeSync service, for which retailers pay a fee partly based on how many stores they operate, is available to any of the approximately 500 retailers that use LifePics to host a digital photo services site.