That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
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According to Mazzola, her sites’ growing collection of educational, informational and product videos are free to site visitors and appealing to all ages. “That enhances our brands and establishes the breadth of our information and resources,” she says. “This added value complements the information and resources we provide as a service to our community and customers.”
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