Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
Search engine marketing firm iProspect has acquired search and interactive marketing agency Range Online Media. Range’s clients include Calvin Klein, Macys.com and Toshiba. The companies did not reveal the purchase price.
Search engine marketing firm iProspect has acquired search and interactive marketing agency Range Online Media. Ranges clients include Calvin Klein, Macys.com and Toshiba. The companies did not reveal the purchase price.
The acquisition adds 60 employees to the firm, bringing the number of iProspect employees to more than 230. IProspect says it will add Range’s expertise in the luxury retail, travel, and hospitality sectors, display advertising and emerging media businesses to its paid search and search engine optimization programs.
iProspect says it will expand its geographical presence with the acquisition of Range, which has headquarters in Fort Worth, TX. IProspect has U.S. offices in Boston, San Francisco and Chicago and overseas locations in Europe and Asia-Pacific.
“Bringing the Range Online Media team into the iProspect family is a perfect fit on many levels, from our shared commitment to client relationships and world-class customer service to our established histories of industry leadership,” says Robert Murray, president of iProspect.
Misty Locke, president, Range Online Media, will become chief strategy officer of iProspect Over time, Range Online Media will take on the iProspect name.
iProspect was purchased by Aegis Media in 2004. Range Online Media was founded in 2001.