September 9, 2008, 12:00 AM

Personalized images produce 15% more sales at LillianVernon.com

LillianVernon.com introduced a feature that lets shoppers preview view products as they would look if they were personalized. Conversion rates for previewed personalized products rose 15% with the launch.

At Lillian Vernon Corp., web site conversions are up an average of 15% on products that can be personalized and visually previewed. The spike is a result of a new feature that lets shoppers see how the item will look before they place the order, web merchandising manager Anthony Johns tells Internet Retailer.

 

The personalization preview feature, a hosted application from ChannelAdvisor Corp.’s RichFX, lets shoppers enter a name, click a button, and instantly see an image of how the name will look on the finished product.

 

“Anything that helps shoppers visualize better what the product is going to look like is a good thing for conversions,” says Johns, who adds that the company in March started adding the feature to products that could be personalized.

 

The preview feature has been added to the product pages of about 2% of the items on the site that can be personalized with a name, Johns says. He says the company plans to extend the preview feature to any product that can be personalized.

 

Lillian Vernon, No 105 in the Internet Retailer Top 500 Guide, was acquired by stationery and home décor retailer Current USA Inc. in April.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Burke / B2B E-Commerce

Thriving in the brave new world of B2B

As executives at manufacturers, wholesalers and distributors map out their e-commerce investments, they have many ...

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

Advertisement