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As GM, Ryan McGavran will oversee management, product marketing and business development.
List management and database marketing company AbsoluteROI has promoted from within to find its new general manager. In his new role, Ryan McGavran, previously director of sales, will head the company’s management, product marketing and business development.
McGavran also will continue to manage data mining, market analysis, building strategic alliances and sales operations for the company. “His contagious enthusiasm, analytic ability and leadership complement his keen understanding of client needs and help him steer AbsoluteROI to exceed targets and drive product and process innovation,” says Derek LaFavor, chief executive officer of Selling Source LLC, parent company of AbsoluteROI.
Prior to joining AbsoluteROI, McGavran was business development manager at Intelius Inc. He most recently led the company’s data services group, focusing on integrated data applications. Earlier in his career, he was with Seattle-area start-up company LocalMobileNetwork, where his primary responsibilities were expanding the company’s user base and revenue generation.
AbsoluteROI’s principal product is Datacard, a list management service that supports direct marketing campaigns for online and bricks-and-mortar businesses.