August 28, 2008, 12:00 AM

Rewards and Relationships

(Page 3 of 3)

Pollard estimates that about 40% of Commission Junction’s merchants provide special offers and promotions to top affiliates, and she says such offers do more than move the needle on sales. Rewards such as higher commission rates and exclusive offers also serve to strengthen the relationship, she says. “Often affiliates feel like they are not considered part of the team even if they are driving significant revenues,” she says. “The recognition that the merchant sees them and realizes what a great job they’re doing helps.”

That type of recognition is essential to maintaining relationships with top affiliates, according to Pollard. “Merchants don’t treat all customers alike,” she says. “They shouldn’t treat all affiliates alike, either.”

mary@verticalwebmedia.com

Click Here for Affiliate Marketing Products & Services Guide

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Wieck / E-Commerce

Why the digital experience matters

A consumer’s first interaction with a brand is increasingly likely to be online, including through ...

FPO

Matt Kleinschmit / E-Commerce

The Internet disrupts the marketing of everyday goods

Upstart manufacturers of consumer packaged goods are engaging directly with consumers online and offering them ...

Advertisement