August 27, 2008, 12:00 AM

Education and entertainment

(Page 3 of 3)

Vans agrees, saying it is counterproductive to push products. “We don’t want the blog to be a mouthpiece of the organization. If we try to insert sales or marketing messages, it’s just going to be so obvious. The way to do it is not to do it,” Palladini says. “Take an honest, genuine and entertaining approach and it will lead consumers back to your products. If you do that, the blog will ultimately move product at the end of the day.” l

bill@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement