The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Anthropologie Brand, a unit of apparel retailer Urban Outfitters Inc. has promoted two execs from within the company to fill key roles. Wendy Brown, the new chief operating officer, will manage direct-to-consumer operations, including Anthropologie.com.
Anthropologie Brand, a division of clothing retailer Urban Outfitters Inc., has appointed two execs from within the company to fill key management roles, with one of them responsible for e-commerce.
Wendy Brown is now chief operating officer and Wendy Wurtzburger has been promoted to chief merchandising officer. Brown will manage direct-to-consumer operations including Anthropologie.com, John Kyees, chief financial officer for Urban Outfitters tells Internet Retailer.
Brown has been with Urban Outfitters, No. 77 in the Internet Retailer Top 500 Guide, since 1991. She’s worked in several senior operational roles across company’s three brands: Anthropologie, Free People and Urban Outfitters. Most recently, she was senior executive director of retail at Anthropologie.
In her new role, Brown will oversee Anthropologie stores, real estate, store design and visual merchandising-along with all direct-to-consumer catalog and web sales. She’ll also manage marketing, including Anthro, the brand`s new customer relationship program.
Wurtzburger has been in merchandising at Anthropologie for 10 years. Her most recent post was executive director and general merchandise manager. In the past, Wurtzburger worked in buying and merchandising at such specialty and department stores as Abraham & Straus, Macy`s West and Mimi Maternity.
Wurtzburger will be in charge of merchandise design, buying, planning and allocation plus brand finance.
"After a lengthy and deliberate search for the Anthropologie vacant president position, we have concluded that a combined leadership structure was the optimal approach for furthering the brand`s North American development," says Glen T. Senk, CEO. "For more than a decade, Wendy and Wendy have played crucial roles in Anthropologie`s development, and I am confident that they will lead the brand to continued success."