Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Marchex Inc., a local search and advertising company, has named Sloan Seymour, vice president of Marchex Adhere. Seymour most recently was president and CEO of Ziff-Davis Enterprise/Media.
Marchex Inc., a local search and advertising company, has named Sloan Seymour, vice president of Marchex Adhere. Seymour most recently served as president and CEO of Ziff-Davis Enterprise/Media where he was responsible for transforming the company from an IT publishing business to a digital media company.
Seymour was with Ziff-Davis Enterprise/Media for more than 21 years. He now will be based in New York and focus primarily on strengthening Marchex Adhere`s direct sales organization and publisher relationships. Seymour will report to Peter Christothoulou, Marchex chief strategy officer.
Marchex also announced that Ed O`Keefe is the new vice president of performance marketplaces. He comes from R.H. Donnelley where he was director of product management and innovation and led the search engine marketing and search engine optimization initiatives for R.H. Donnelley`s national brands, including DEX and Embarq.
Brooks McMahon also has joined Marchex as vice president of partner development. McMahon will continue to build the team responsible for providing client service, strategic consulting and other services such as sales training to Marchex`s reseller and strategic partners. McMahon brings more than 12 years of business, partner and strategic account development experience to the company, most recently with Getty Images.
O’Keefe and McMahon will report to John Keister, Marchex president and chief operating officer.
Marchex also promoted Leigh McMillan to senior vice president, marketing and communications. McMillan joined Marchex in March 2006 as vice president of marketing and is responsible for the company`s marketing and communications initiatives, including public relations, corporate and product marketing, and branding initiatives. McMillan reports to Marchex chairman and CEO Russell C. Horowitz.