The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Twenty-seven web sites, including eBay’s StubHub tickets site and five popular mobile content sites, are being monitored for performance and availability during the Beijing 2008 Olympic Games.
Twenty-seven web sites and five popular mobile sports and news sites are being monitored for performance and availability during the Beijing 2008 Olympic Games.
Keynote Competitive Research from Keynote Systems Inc. is ranking the technical performance quality-responsiveness and reliability-of the sites from 112 locations worldwide. Web sites being monitored include 12 of the worldwide Olympic sponsors’ sites, 15 sites dedicated to Olympics information and news, and five mobile news and sports sites.
Keynote is using its Transaction Perspective solution, which uses Internet Explorer to provide an end-user perspective of web performance, and its Application Perspective solution, a high-frequency operational web site monitoring service, to compile data for its 2008 Olympics Web Performance Index. Sites monitored include StubHub, eBay Inc.’s online ticket unit; General Electric; Johnson and Johnson; Kodak; Omega; Panasonic; Samsung and Visa;
Keynote also is monitoring the official web site for the Beijing 2008 Olympic Games, the U.S. Track and Field organization’s USATF.org, and sites of the International Association of Athletics Federations and sports and news reporting sites.
For mobile sites, Keynote is collecting performance data to measure the response time and availability of ESPN, Yahoo Olympics, NBC Olympics, MSN and CNN using its Mobile Application Perspective solution.
Real-time measurements for web sites are being conducted every 15 minutes from locations in 30 countries, covering 53 of the world’s top Internet service providers. Mobile data will be collected on an hourly basis from four U.S. cities over the AT&T;, Sprint, T-Mobile and Verizon networks.