More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The two companies offer similar services and the combined company will offer both firms’ white-list products, Sender Score Certified from Return Path and Habeas Safe List. Habeas had said this spring it was up for sale.
Return Path Inc. announced today it is acquiring competing e-mail reputation specialist Habeas Inc., creating a company with more than 1,500 clients worldwide. Habeas had said this spring it was up for sale.
The two companies offer similar e-mail deliverability services and white lists that furnish e-mail inbox providers like AOL, Yahoo and Google with lists of reputable e-mail senders. The combined company plans to maintain both white-list services, Sender Score Certified from Return Path and Habeas Safe List.
“Return Path pioneered e-mail deliverability five years ago, just as Habeas pioneered the third-party white list,” says Matt Blumberg, chairman and CEO of Return Path. “Now we can combine our complementary approaches to ensure trusted e-mail delivery regardless of fraud, spam and virus challenges. Together, this accelerates our mission to keep the e-mail ecosystem healthy and vibrant by enabling legitimate senders to get their messages to their consumers while enabling receivers to make better, faster and more accurate spam filtering decisions."
Habeas, founded in 2002, says it provides e-mail reputation information to 1 million e-mail networks, including hundreds of Internet service providers, in 190 countries. "We at Habeas are very proud of our track record of enabling trusted e-mail communications and building a strong community of customers and partners committed to this same objective," says Des Cahill, CEO of Habeas. "Return Path is a great company, and this merger will deliver more capabilities, resources and expertise to clients and partners. It`s also a strong reflection of the growing need for e-mail reputation management and deliverability services, which will help keep e-mail strong for senders, receivers and consumers alike."
Return Path, founded in 1999, will expand its presence in Silicon Valley by keeping Habeas` Mountain View, CA, office, as well as most of its staff. Return Path is headquartered in New York City and has offices in Superior, CO, as well as in Paris, London, and Berlin.