While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The digital marketing company has promoted Stephen Thompson to senior vice president and Eric Wegerbauer to executive creative director. It also appointed Kenan Aktulun to vice president, group creative director.
Digital marketing company iCrossing Inc. has promoted Stephen Thompson to senior vice president and Eric Wegerbauer to executive creative director. Together, Thompson and Wegerbauer will be responsible for driving iCrossing’s creative strategy and managing creative groups in iCrossing’s regional offices.
Thompson joined iCrossing in 2007. He previously has led the creative strategy and development for major brands including Motorola, Intel and Kellogg. Prior to joining iCrossing, he was vice president of creative at Agency.com, where he developed creative strategies and integrated campaigns for Hewlett-Packard, Energizer and Grainger.
ICrossing hired Eric Wegerbauer in 2006. Before joining the company, he worked for agencies including Genex and TBWA\Chiat\Day, where he worked with brands including Honda, Toyota, Mazda, Disney and Coca-Cola.
The company, which offers services including search engine marketing, search engine optimization, display ad serving and a mobile ad platform, also has hired Kenan Aktulun as vice president, group creative director. Aktulun previously was vice president, group creative director, at online marketing and media agency Digitas. He handled brands including American Express, Samsung, IBM, Motorola and Dell.
“Our roots in search provide a distinct competitive advantage when it comes to creative and design,” says Don Scales, CEO. “We’ve assembled a cross-discipline team to support a new approach to creative-one that is based on sound research and that drives superior results.”