Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retail site of the National Football League put a New York Jets version of Brett Favre’s jersey on sale less than five hours after the announcement of the quarterback’s trade to the Jets. In a single day the site sold more than 6,500 Favre jerseys.
Responding with a speed that physical stores can’t match, NFLShops.com, the e-commerce site of the National Football League, put a New York Jets version of Brett Favre’s jersey on sale just after 6 a.m. yesterday morning, less than five hours after the announcement of the star quarterback’s trade from the Green Bay Packers to the Jets. The quick-hitting play produced a touchdown for the site.
Over the course of the day consumers bought more than 6,500 of the Jets jerseys with Favre’s name and number four on the back, easily breaking the record for a single-day sale of a player’s jersey. The previous record had been 900 jerseys of Dallas Cowboys quarterback Tony Romo sold Nov. 11, 2007.
“Fans don’t want to wait when something like this happens and NFLShop.com was and is one of the few places where fans can go immediately to order their new Favre Jets jersey,” says Michael G. Rubin, chairman and CEO of GSI Commerce Inc., which operates NFLShop.com. “Orders remain very strong today for Favre merchandise.”
The adult Favre jersey sells for $79.99 and the youth jersey for $59.99.
NFLShop.com is No. 130 in the Internet Retailer Top 500 Guide.