July 11, 2008, 12:00 AM

Consumers have a passion for pampering, Nielsen Online says

Lotions and potions retailers including Mary Kay and Bath and Body Works took top seats in time spent and traffic growth for apparel and beauty shopping sites last month, Nielsen Online reports.

Lotions and potions retailers took top seats in both time spent and traffic growth for apparel and beauty shopping sites in June, Nielsen Online reports. Visitors to Mary Kay’s web site last month spent nearly an hour and a half on average, helping the online retailer nab the No. 1 spot for time spent per visitor in that category. Meanwhile, another personal beauty retailer, Bath and Body Works, experienced 52% increase in traffic with 3.41 million unique visitors in June.

The top 10 online apparel and beauty shopping destinations in June with unique visitors in million this year and last and growth from prior year, according to Nielsen Online were:

  • eBay Clothing, Shoes and Accessories, 9.87, 9.23, 7%
  • Victoria’s Secret, 6.13, 4.66, 32%
  • Zappos.com, 4.38, 3. 21, 37%
  • eBay Jewelry and Watches, 4.25, 4.06, 5%
  • Old Navy, 4.15, 3.24, 28%
  • Avon, 3.58, 3.04, 18%
  • Bath and Body Works, 3.41, 2.25, 52%
  • Lands’ End, 3.22, 3.14, 3%
  • eBay Health and Beauty, 3.07, 3.87, -21%
  • Gap Inc., 2.69, 1.95, 38%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 apparel and beauty sites in June (hours:minutes:seconds), according to Nielsen Online, were:

Mary Kay Inc., 1:25:02
Avon, 0:33:36
Blair.com, 0:27:51
Roamans, 0:25:12
Chadwick’s, 0:20:21
Hollister Co., 0:15:36
American Eagle Outfitters, 0:15:34
Haband.com, 0:15:18
Aeropostale.com, 0:13:48
Talbots.com, 0:13:37

The top eight consumer goods industry segments in terms of online ad impressions (in millions) last month, according to Nielsen data, were:

    Food &Beverage;, 3,908.45
    Personal Care, 3,315.10
    Home & Garden, 1,104.13
    Apparel & Jewelry, 826.74
    Print Publishing, 670.20
    Automotive Supply, 337.99
    Recreational Gear, 295.38
    Toy & Hobby, 111.03

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