Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Sony has announced a three-year corporate plan that includes an initiative to link all hardware devices and content via network or wireless connectivity.
Sony has announced a three-year corporate plan that includes an initiative to link all hardware devices and content via network or wireless connectivity. The company plans to build a service platform to provide a seamless user experience across all key devices and content.
The initiative will expand services enabling customers to access movies and TV programming through the network on a variety of Sony products including LCD TVs, PlayStation Portable and Walkman video music players.
For example, in November Sony Pictures Entertainment will offer the recently released film “Hancock” exclusively to all Internet-connected Bravia LCD TVs in the U.S. before it’s available on DVD. The film will be distributed to Sony customers directly to their televisions without the need for a set-top box.
Aside from selling the devices on its e-commerce site, SonyStyle.com’s fit in the new three-year strategy isn’t yet clear, a spokeswoman says. SonyStyle.com is No. 13 in the Internet Retailer Top 500 Guide.
Sony aims to have 90% of its electronics product categories network-enabled and wireless-capable by the fiscal year ending March 31, 2011. The company plans to launch video services on the Playstation video game network this summer, and remaining products by fiscal 2010.
Sony also intends to maintain a leading position in its “trillion yen businesses,” such as LCD TVs, digital imaging, game and mobile phones, and will focus on expanding its PC, Blu-ray Disc-related products and component/semiconductor businesses into “trillion yen businesses” by the end of FY2010.