June 26, 2008, 12:00 AM

Web Site Performance Management

(Page 2 of 2)

Lovett recommends e-retailers think about these performance issues as they design their sites, and make sure all the content will work with all the common browsers and computer systems before going live. He also recommends having back-up content available in case one of the content sources fails. That way the visitor won’t see an error page or a blank box with a red “x” indicating that content is missing.

And online retailers should take advantage of the performance-monitoring services, like Gomez, and content delivery networks available that speed up site performance, Lovett says.

He notes 58% of the executives surveyed by Jupiter use performance-monitoring technologies and 51% use content delivery networks. What’s more, Jupiter’s research shows, spending on performance management will increase by 17% in the next year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

FPO

Jill Puleri / E-Commerce

Still time to update e-commerce before the holidays

The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as ...

Advertisement