The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
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He notes that Omniture is continuously aligning its development efforts with feedback it receives from customers. Based on that customer feedback, it’s recently begun to see online retailers’ desire for survey-related tools and mobile reporting capability from their analytics packages. And so it’s moving in that direction. “At our recent Omniture Summit Conference, our vice president of engineering showed the crowd an early prototype of analytics reporting and marketing dashboards on his iPhone,” Dahmer says.