June 25, 2008, 12:00 AM

Apparel/accessories merchants delivered May’s best overall performance

Apparel and accessories merchants delivered the fastest access in May to shoppers with a high broadband connection, Gomez says.

Apparel and accessories merchants delivered the fastest access in May to shoppers with a high broadband connection, says Gomez Inc.

Shoppers with a broadband connection could visit a mass merchant site in about 6.37 seconds, Gomez says, compared with computers and electronics retailers (6.46 seconds), mass merchants (6.06 seconds), and specialty merchants (6.41 seconds).

When a site is accessed by a dial-up connection, apparel and accessories retailers provided the fastest average access at 46.89 seconds, Gomez says. The next fastest web retailing category was mass merchants at 51.85 seconds, followed by specialty retailers at 51.96.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Paul Dobbins / E-Commerce

6 tips for maintaining sales during the post-holiday lull

Use that stellar email list you built during the holidays to market new products or ...

FPO

Jeff Sass / E-Commerce

How brands use domains beyond dot-com to attract shoppers

Amazon, for example, posts holiday ads to amazon.blackfriday.

Advertisement