E-commerce accounts for almost 12% of the boating products and accessories retailer’s sales.
Outrageous Ventures sells joke items online through such sites as PrankPlace.com and FunnyTies.com. GagWorks.com, which began selling online in 1996, had been one of its biggest competitors.
Solidifying its position as the go-to online source for such joke items as remote-controlled Whoopee cushions and fake parking tickets, Outrageous Ventures Inc. has acquired competing e-retailer GagWorks.com, which has been selling online since 1996.
"GagWorks.com has been one of our biggest competitors," says Steve Wampold, president of Outrageous Ventures. "Buying the site and gaining their loyal customer base was an easy decision for OV.”
Outrageous Ventures purchased GagWorks.com from FunAntic’s Toys for an undisclosed price. The operations of Gagworks.com will move from Garden City, CA, to Outrageous Ventures’ warehouse in Hartford, CT.
Outrageous Ventures operates such e-commerce sites as PrankPlace.com, BigMouthToys.com, DrinkingStuff.com, GolfGiftsEtc.com, FunnyTies.com, FunIdeas.com and FartMart.com. Those sites together average about 25,000 unique visitors a day, the company says. Privately held Outrageous Ventures does not report its revenue.