May 30, 2008, 12:00 AM

¿Se Habla Español?

(Page 3 of 3)

What’s more, Hispanics today are more likely to retain their identification with Latin America and Spanish because they can go online to listen to radio stations and read newspapers from home, and keep in touch with friends via e-mail and cell phones, says Ray Celaya, a partner in the Barraza Consulting Group, which specializes in multicultural marketing.

Whether that adds up to a compelling argument for Spanish-language web sites will be hard to say as long as the e-retailers with translated sites keep their results confidential. But given the rapid and ongoing growth in the U.S. Hispanic population, this is an issue that’s not likely to go away.

don@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ken Westin / E-Commerce

Cybersecurity: Understand the risks and plug the holes

Criminals know how to exploit Internet vulnerabilities to penetrate retailers' networks. Here are some insights ...

FPO

Miroslav Zubachevsky / E-Commerce

Don’t write off Russia

Despite the political conflict in the Ukraine, there remain big opportunities for Western brands to ...

Advertisement