Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online ...
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Zappos did not make the change because it is planning to go public soon, although it is putting into place some of the processes and systems “that will allow us to be a public company one day,” Lin says. For now, he says, “We don’t need the distraction of being a public company.”
Should Zappos one day go public, it at least will have its revenue recognition policies aligned with those of the SEC. That’s not the case for all Internet merchants.