May 30, 2008, 12:00 AM

Not So Fast

(Page 2 of 2)

Zappos did not make the change because it is planning to go public soon, although it is putting into place some of the processes and systems “that will allow us to be a public company one day,” Lin says. For now, he says, “We don’t need the distraction of being a public company.”

Should Zappos one day go public, it at least will have its revenue recognition policies aligned with those of the SEC. That’s not the case for all Internet merchants.

don@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Carol Krakowski / E-Commerce

4 customer service takeaways from ‘Cyber Weekend’

Be honest with customers about wait times, and make sure agents have all the information ...

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

Advertisement