May 30, 2008, 12:00 AM

10 secrets to paid search success

(Page 4 of 4)

“If you have someone who has run paid search before, you have someone who can point out when a vendor may be on the wrong track, for instance,” he says. “And you have a failsafe, someone who can take over the reins if there are problems with a vendor. We’re seeing more clients that have someone in house with a fair amount of familiarity with paid search.”

bill@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Matt Dion / E-Commerce

5 reasons retailers need a chief digital officer

Hamstrung by legacy technology? Are IT and marketing always squabbling? Those are signs you need ...

FPO

Tawnya Amdor / E-Commerce

How to use digital tools to increase store and web sales

One key is to train store associates to get customers’ email addresses. A great way ...

Advertisement