May 29, 2008, 12:00 AM

Big books e-retailer sets up shop in smallest channel

Barnes & Noble has launched B&N Mobile, an m-commerce site that lets shoppers browse, buy, locate stores, check store inventory, peruse in-store events calendars and more.

Barnes & Noble Inc. is thinking small. The books, music and DVDs multi-channel retailer has launched B&N; Mobile, an m-commerce site that enables browsing and buying via mobile phones.

The e-commerce site, BN.com, has been optimized for use on smartphones, Blackberrys and iPhones, though any mobile device with a web browser and Internet connectivity can access the m-commerce site, BN.com/mobile.

“Our goal is to serve our customers from wherever they are,” says Marie J. Toulantis, CEO of BarnesandNoble.com Inc., No. 38 in the Internet Retailer Top 500 Guide. “By enabling browsing, searching and purchasing on B&N; Mobile, we are putting access in our customers’ pockets, handbags and backpacks to over one million books.”

In addition to making purchases, shoppers can browse lists such as bestselling books and locate their nearest Barnes & Noble store. They also can check inventory at local stores to see if a product is in stock, join or renew their Barnes & Noble Membership, check in-store events calendars, and update their wish lists, the retailer says.

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