95% of the orders at Hallmark Business Connections are processed online, CEO Tressa Angell says.
New reporting technology from Coremetrics helps online retailers access data on specific page elements and product attributes.
With its latest release, Coremetrics has launched a new application that lets online retailers filter and segment campaign data quickly and at a granular level. The new technology allows retailers to retrieve custom reports based on what a user looks at. For example, the system, called Explore, allows retailers to analyze and segment visitor behavior based on specific attributes of products, such as shoes by brand, type, color, size or price,
The new release’s enhanced capabilities also allow retailers to analyze the campaign performance of Web 2.0 rich Internet applications, such as Flash, without adding new tags to their web pages – a time-consuming process that Coremetrics says frequently requires IT support.
“The ability to carry out detailed, ad hoc reporting means you can stay one step ahead, as you can analyze your specific business needs and take immediate action to improve results and ROI,” says John Squire, chief strategy officer at Coremetrics.
Coremetrics also has released a new Enterprise Dashboard, which allows retailers to track and analyze campaign performance over multiple sites-including multi-country sites-and a feature that tracks the performance of ads on the extended content network of search venues such as Google, whose distribution network serves ads on major media sites like the Wall Street Journal and New York Times.
The new release also updates bid management rules for ad placements. Marketers can now set bids according to specific aspects of keyword performance, such as whether a keyword acquires new customers.
“Marketers need to be able to slice and dice the data in real time and in many ways,” Squire says. "This shouldn’t have to be a laborious or very complex process, or require specialized resources of a consulting engagement.”