The State of Retailing Online 2015 report finds search and email leading the pack with e-retailers.
Kayak’s new vice president of marketing and general counsel have experience at Priceline and Orbitz. A new Italian site follows the roll-out of four European sites in 2007.
Kayak.com, a travel site, has looked to two competing travel companies to fill new executive spots.
Brian Harniman, a former vice president of marketing at Priceline.com, has been named executive vice president of marketing and distribution, while Karen Klein, previously group vice president, Legal, for Orbitz Worldwide Inc., has been named general counsel.
Harniman was most recently CEO of Openlist, a vertical search and discovery engine. Prior to Openlist, Harniman was with Priceline for eight years, where as vice president of marketing, he managed Priceline’s marketing efforts, affiliate channel development and advertising sales.
In his new role, Harniman will be responsible for building awareness of Kayak.com. He’ll also help launch and oversee the new Kayak Publishing Network, a vertical ad network that syndicates targeted text-based ads on search results pages for travel e-commerce sites.
Prior to joining Kayak.com, Klein spent six years with Orbitz. As group vice president there, she oversaw legal issues affecting domestic and international web sites and business, including administrative oversight of the legal department. She also helped complete Orbitz’s 2007 initial public offering and listing on the New York Stock Exchange.
At the same time Kayak.com has announced the launch of a fifth European site. The Italian site, Kayak.it, follows 2007 introductions of sites in the United Kingdom, France, Germany and Spain.