May 2, 2008, 12:00 AM

We-commerce

(Page 4 of 4)

So far there is no clear way to measure in dollars the value of a social network presence, adds Todd of Roxy.

“Traditional ROI doesn’t apply at this point,” he says. “It’s about participation, the number of friends and fans, the number of users creating content, the number of views of your content-simple counts at this point. And frankly, if you compare that to a print ad, how many people engage with your print ad? You really have no idea. At least with social networks you can see how many people are participating and engaging with you, and what they have to say and contribute.”

bill@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bob Brodie / E-Commerce

How raw data enables retailers to know every customer

Here are five technologies that can unleash the power of all the data an online ...

FPO

Scott Allan / Mobile Commerce

The missing link for turning app-only promotions into revenue

Apps engage a retailer’s most loyal shoppers, but technical hurdles keep many merchants from taking ...

Advertisement