Retailers shift their ad spending from TV, radio and print ads to digital ads.
Gnatt will oversee digital marketing initiatives, such as e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media. She previously was employed at Home Depot.
Benchmark Brands Inc. has a new vice president of Internet marketing.
Benchmark, which operates FootSmart.com and ranks No. 205 in the Internet Retailer Top 500 Guide, has hired Kim Gnatt to lead digital marketing initiatives, including e-mail, paid search, search engine optimization, contextual advertising, affiliate marketing and social media.
Gnatt previously worked at The Home Depot Inc. which ranks No. 37 in the Internet Retailer Top 500 Guide as the director of multi-channel marketing. Prior to joining The Home Depot, she held positions in traditional and interactive media planning and account services with J Walter Thompson Technology and Initiative Media.