Two-year-old MTailor has garnered millions in sales for its custom-made shirts, all via its app.
The department store chain has named Roger Adams to the new position of senior vice president and chief marketing officer. He will oversee Internet marketing, brand management, creative and media services, consumer sales promotion and other areas.
Department store chain Lord and Taylor has named Roger Adams to the new position of senior vice president and chief marketing officer. Formerly chief marketing officer at Home Depot, Adams will be responsible for brand management, creative and media services, consumer relationship management, market research, consumer insights, Internet marketing and sales promotion.
"Roger`s deep experience in growing sales, growing brands and developing relationships will be invaluable to the continued success of Lord and Taylor,” says Jane Elfers, president and CEO, to whom Adams will report.
Prior to his position at Home Depot, Adams worked for Pepsi-Cola, Nabisco, Keebler and General Motors. At General Motors, he worked on the company’s customer relationship management infrastructure and its web platforms.
Private equity firm NRDC Equity Partners acquired Lord and Taylor in 2006 from Federated Department Stores, now Macy’s Inc.