Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Authorize.Net this week launched a new payment service designed for specialty merchants that typically sell one item per order. The Simple Checkout solution allows online merchants to create easy-to-implement “Buy Now” buttons.
Authorize.Net this week launched a new payment service designed for specialty merchants that typically sell one item per order.
The Simple Checkout application allows online merchants to create easy-to-implement “Buy Now” buttons. To generate the button, a merchant enters information such as price, description and shipping cost into the Authorize.Net merchant interface. The Simple Checkout application then automatically generates an HTML code, which the merchant copies into its web site.
By clicking a Simple Checkout button, consumers download Authorize.Net’s hosted payment form to enter their required information. Because payment card data is collected using Authorize.Net’s secure servers, Simple Checkout can simplify merchant compliance with the Payment Card Industry Data Security Standard, which provides a framework for securing credit card account data, the company says.
“Simple Checkout provides a great solution for merchants who don’t fit the regular shopping cart model of doing business,” says Roy Banks, Authorize.Net president.
Merchants can customize various elements for each Simple Checkout item, including item ID and description, shipping methods, maximum items per order and verified merchant seal. Merchants also can select from pre-designed “Buy Now” buttons or create buttons to match the look and feel of their web site.
Authorize.Net is a business unit of CyberSource Corp.