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Upscale clothing designer Stella McCartney has launched an e-commerce site for U.S. consumers and plans to introduce one for fashion-savvy shoppers in the United Kingdom this fall.
Upscale clothing designer Stella McCartney has launched an e-commerce site at www.stellamccartney.com for U.S. consumers and plans to introduce one for fashion-savvy shoppers in United Kingdom this fall. The new site offers “cruelty-free” fashions that do not use animal skins or products, organic skin care and carbon-neutral delivery options for the environmentally conscious.
The web store is another step in the company’s international expansion and marketing efforts. The label launched a branding site last month and recently opened several retail stores worldwide. The new online store offers much of Stella McCartney’s Spring and Summer 2008 collections, including ready-to-wear items, shoes made without animal products, bags and accessories. The site also offers perfumes, organic skincare products and lingerie.
Online shoppers can organize clothes and accessories by looks created by the fashion designer, complete with videos to show the swing of a skirt or drape of a dress. Shoppers also can view pieces individually. A special hub coined Stella’s World features videos, photos and news, as well as a biography of the designer, charity information and ecology tips.
Stella McCartney launched in 2001 as a joint venture between the designer and Gucci Group.