More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
CyberSource, an electronic payment and risk management technology vendor, has entered into a partnership with mPoria, an m-commerce site builder, to promote mPoria technology to CyberSource clients.
CyberSource Corp. will begin promoting to its 228,000 clients technology designed to quickly get retailers up and running on the mobile web. The electronic payment and risk management technology vendor has partnered with m-commerce site builder mPoria Inc. to enable clients to dive into the burgeoning field of mobile commerce.
The agreement is in part a response to CyberSource client inquiries. Many clients had been asking about the about the mobile sales channel prior to the partnership, a company spokesman says. The deal, he says, is a reseller agreement; it does not involve integration of either of the vendors’ technologies. CyberSource shares in the revenue of sales it generates.
To set up an m-commerce site through mPoria, a retailer creates an account on mPoria.com. The account grants access to the vendor’s secure extranet. There, a set-up wizard requests a variety of information: URL, site colors, logo, shipping options, taxes, data feed and order submission preference (such as via encrypted e-mail or file transfer protocol site). MPoria then creates and hosts the site; the retailer tends to payment and fulfillment.
M-commerce site cost is based on the number of SKUs a retailer wishes to offer: up to 100 SKUs, $69.99 per month; up to 10,000 SKUs, $99.99 per month; up to 100,000 SKUs, $149.99 per month. The vendor also offers a custom site service that affords more design options and other features such as real-time inventory checking.
“We believe this partnership will benefit both companies,” says mPoria CEO Dan Wright, “increasing CyberSource services to its customers while accelerating mPoria’s growth.”