April 1, 2008, 12:00 AM

Multimedia company buys social shopping site DealTaker.com

Media General has completed its acquisition of DealTaker.com, a social shopping site that earns commissions on purchases made by visitors DealTaker sends to online retail sites. DealTaker.com attracts nearly 500,000 unique visitors per month.

Media General has completed its acquisition of DealTaker.com, a social shopping site that earns commissions on purchases made by visitors DealTaker sends to online retail sites. DealTaker.com attracts nearly 500,000 unique visitors per month.

Media General, which operates newspapers, television stations and related web sites mostly in the Southeast, has completed its acquisition of social shopping portal DealTaker.com.

DealTaker.com attracts nearly 500,000 unique visitors per month and earns a commission when a visitor links from the site to an online retail site and makes a purchase. DealTaker.com has a double-digit profit margin, Media General says. While not disclosing the purchase price, Media General says it was “made at a mid-single-digit multiple.”

"DealTaker.com is a social shopping portal frequented by a growing community of users who come to the site seeking savings, discounts, advice and convenient purchasing opportunities,” says Marshall N. Morton, president and chief executive of Media General. “They aggregate retailer inventory and online coupons in a functional, efficient and trusted environment. Media General plans to expand the visibility of DealTaker.com by prominently featuring the portal on all of our local media Web sites. This will provide users with another compelling reason to visit our Web sites.”

DealTaker.com enables visitors to compare prices on more than 15 million items and to see coupons offered from more than 1,500 online retailers, the company says. A community forum on the site allows 120,000 member consumers to exchange information about deals.

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