March 31, 2008, 12:00 AM

Geary Interactive buys search engine marketing firm Fathom Online

Digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing and technology services firm. Terms of the transaction were not disclosed.

Digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing and technology services firm. Terms of the transaction were not disclosed.

Fathom Online, launched in 2002, offers online retailers search engine marketing and search engine optimization services, as well as digital marketing technology.

"Search engine tactics are the most popular element of a digital marketing campaign. In order to effectively generate search demand and convert customers` search clicks, the campaign must also include a strong integration with web development, paid and organic digital media planning and data analytics," says Andreas Roell, president and CEO of Geary Interactive. "The combination of Geary and Fathom Online provides a compelling platform for today`s digital marketing landscape.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement