Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
Venture capital firm Sierra Ventures led the funding round with participation by existing investors Austin Ventures and Shasta Ventures.
Click Forensics, a provider of technology that measures and prevents paid click fraud, has raised $10 million in a Series B funding round.
Venture capital firm Sierra Ventures was the lead investor with participation by existing investors Austin Ventures and Shasta Ventures. The company will use the funds for marketing and development of its technology used by online advertisers, publishers, agencies and ad networks.
“Over the past year, improving pay-per-click traffic quality has become paramount to the success of the online advertising industry,” says Steven Williams, managing director of Sierra Ventures. “Click Forensics has played a pivotal role in helping advertisers protect their online investments by providing the solutions, industry data and intelligence needed to stop click fraud and improve traffic quality in real-time.” Williams has joined the Click Forensics board, the company also announced.
Austin, TX-based Click Forensics monitors fraud on online ads and publishes the Click Fraud Index based on data from some 4,000 companies. “We’re able to see patterns of bad traffic across lots of different advertisers,” says Tom Cuthbert, president and CEO. The company also provides technology that allows advertisers to block clicks from low-quality sites to improve the profitability of online ad campaigns.