The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Eckart Walther will be senior vice president of LiveOps Marketplace. Walther will be responsible for strategic initiatives around virtual work for LiveOps, which employs approximately 20,000 home-based agents.
LiveOps, which provides call center services through 20,000 home-based agents, has hired former Yahoo executive Eckart Walther as senior vice president of LiveOps Marketplace. He will be responsible for strategic initiatives around virtual work for LiveOps and report to CEO Maynard Webb.
“LiveOps is at the forefront of a global trend around the virtualization of work, enabled by the power of the Internet," Webb says. " Given Eckart`s background in Internet technologies and communities, he will be a valuable asset in helping us realize our vision."
As head of products for Yahoo Search, Walther was responsible for Yahoo!`s web, multi-media and social search products. He led Yahoo!`s social search strategy including Yahoo! Answers, and drove the acquisition of Del.icio.us, a social network for finding and managing bookmarks.
"LiveOps has already demonstrated how work will be virtualized by building the largest virtual call center in the world," Walther says. "With nearly 4,000 applicants every week looking to join our independent agent community, we are well on our way to creating a global virtual workforce of massive scale."
LiveOps is based in Palo Alto, CA.