Both social networks today announced new tools that let e-retailers drive sales directly from their platforms.
A twist on traditional business cards, Zazzle’s customizable paper cards are designed and ordered on a platform that also can capture and print MySpace and Facebook profile data.
Zazzle.com is expanding the types of customized products it offers with the addition of customizable paper profile and business cards that can be ordered online. The cards, available in three sizes, can be printed with original artwork uploaded to Zazzle online, or with pre-designed templates provided by Zazzle. Customers also can incorporate profile data from social networking destinations LinkedIn, MySpace and Facebook into their cards.
Consumers can chose from 11 paper finishes and three profile card sizes – skinny, chubby and traditional business card-sized. The skinny cards, personal identity cards geared toward social networking users, are smaller and fit easily into a pocket. Designing their own or ordering from pre-designed templates, consumers can, during the online order process, import data from their MySpace cape or Facebook accounts to replicate their online profile on the card.
The chubby cards, which offer the same options, are larger than traditional business cards and similar in size to baseball trading cards. Buyers of the traditional business cards can import their LinkedIn data to populate the card. Consumers can either choose pre-designed templates or customize further by uploading images, and by selecting different fonts, colors and other options.
Once designed, the cards can be previewed online, and shipment follows within 24 hours of ordering, according to Zazzle. “Bridging traditional business cards – with updated styles, endless design possibilities and the online world of social networking – into the physical realm is an exciting proposition,” says Jeff Beaver, co-founder and chief product officer of Zazzle. “We are very excited about this product launch and feel the line is especially powerful for our hundreds of thousands of artists, designers, bands, and other sellers who can now use the cards to further promote their own identities and Zazzle products while at music gigs, art shows, business meetings, conferences and other events. “
Between its growing library of images and the increasing number of items – such as mugs, t-shirts and greeting cards – on which those images can be printed, Zazzle estimates that it now offers about 3 billion possible product combinations for consumers to create and buy. Zazzle.com is No. 214 in the Internet Retailer Top 500 Guide to Retail Web Sites.