February 28, 2008, 12:00 AM

Melissa Data launches tool for verifying customer e-mail addresses

A new e-mail address validation tool from Melissa Data can be customized to verify e-mail addresses entered into web site forms, databases, address books and spreadsheets for managing accurate e-mail marketing campaigns, the company says.

A new e-mail address validation tool from Melissa Data can be customized to verify e-mail addresses in web site forms as well as in databases, address books and spreadsheets for managing accurate e-mail marketing campaigns.

“The first thing you have to do in e-mail marketing is capture accurate data-it sets the stage for all future deliverability,” says Bud Walker, data quality tools product manager for Melissa Data, a provider of contact data verification and e-mail management applications. “With ‘Email Object,’ you can remove invalid characters, as well as verify, correct, and update the domains of e-mail addresses in batch or at point-of-entry to reduce undeliverable/bounce-back e-mails and increase response rates.”

“Customers sometimes enter ‘!’ instead of ‘@’, or even misspell top-level domains such as ‘con’ instead of ‘com’,” Walker says. “These would all be corrected with advanced syntax checking and save the programming time companies use to develop custom e-mail validation rules.”

Email Object, which comes with a customizable application programming interface, offers three optional degrees of verification: syntax check, local database lookup, and record lookup to ensure only legitimate e-mail addresses are saved to the database. Features include batch and point-of-entry validation, editable spelling lists, custom blacklisted and valid domains, a list of 125,000+ valid domains, a processing speed of millions of records-per-hour, and availability for both Windows and Unix-based users, Melissa Data says.

Email Object is available as a stand-alone product or as part of Melissa Data’s Data Quality Suite, a toolkit for data verification of full name, address, phone number and e-mail address.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Brian Smyth / E-Commerce

How online retailers can price for profit in the age of data

The first step to eradicate price warfare in the retail industry is to widen the ...

FPO

Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...

Advertisement