February 28, 2008, 12:00 AM

IRCE 2008: Thanks to 125 E-Retailing Pros

The commitment by 125 e-retailing pros to speak at IRCE 2008 is a huge contribution to the industry

It’s no small commitment to speak at any industry conference-let alone one, such as the Internet Retailer 2008 Conference & Exhibition in Chicago on June 9-12, that will attract up to 5,000 attendees from every segment of your industry. It’s a major time commitment. There’s the time and effort to craft a meaningful presentation, time to prepare the right slides to convey the key points you want to make, time to rehearse your speech and time to travel to the conference and give your talk.

It’s a very big deal, and if you happen to be one of the leading experts in your field-as the 125 speakers at IRCE 2008 are in e-retailing-the commitment to speak before thousands of people at the industry’s largest event is a huge contribution to the industry. Collectively, the 125 e-retailing professionals who are speaking at IRCE 2008 on all aspects of e-retailing practices and strategies are truly advancing the state-of-the-art of e-retailing by sharing experiences and lessons they have learned.

We take the agenda at IRCE very seriously. It must be comprehensive and communicate information about e-retailing that is not common knowledge. And it must feature the most knowledgeable speakers. All speakers are chosen by our editors based on their expertise on the topic they’re addressing-not because they are in any way related to the sponsorship of this event.

We take pride in the expertise and diversity of the IRCE speaker faculty that our editors put together. The speakers at IRCE 2008 reflect the many varied constituents that make up this burgeoning industry-retail chains, catalog firms, web-only merchants, consumer manufactures and service companies, web wholesalers, shopping portals and e-retailing solutions providers. The keynote and featured speakers at IRCE 2008 are prime examples of this representative balance.

Mike Boylson is the marketing chief of J.C. Penney Co., a rare mainstream retail chain that has adopted the web as a centerpiece of its multi-channel strategy. Buy.com’s Neel Grover is CEO of a young company that has become a profitable, mainstream mass merchant by doggedly pursuing its web-only strategy and by adopting the latest web marketing tools. Eric Faintreny, CEO of Redcats USA, has overseen the transition of a major catalog company from print to Internet. Laura Christine, e-commerce vice president of SKECHERS, comes from a manufacturer that uses its well-known brand to sell directly to consumers on the web-growing online sales at nearly 100% for each of the last three years. And Christian Friedland, CEO of Improvement Direct, an online home improvement site he founded in 2000, speaks for the thousands of niche merchants who have found new life on the Internet.

These speakers reflect the expertise of all 125 e-retailing pros speaking at Internet Retailer 2008. To each of them goes our deep appreciation for helping to expand the knowledge of e-retailing in America.

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