February 28, 2008, 12:00 AM

A Simple Equation

(Page 2 of 2)

When looking to make your search campaign more efficient, look to the “Y” to increase the number of shoppers who interact with your site. You’ll find a strong and sustained web site optimization program may be your most direct route to lowering your true search costs.

Seth Rosenblatt is vice president of marketing and business development at Interwoven Inc., a provider of web content management products and services, and the head of its Optimost landing page optimization division. He can be reached at srosenblatt@interwoven.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement