February 28, 2008, 12:00 AM

A Simple Equation

(Page 2 of 2)

When looking to make your search campaign more efficient, look to the “Y” to increase the number of shoppers who interact with your site. You’ll find a strong and sustained web site optimization program may be your most direct route to lowering your true search costs.

Seth Rosenblatt is vice president of marketing and business development at Interwoven Inc., a provider of web content management products and services, and the head of its Optimost landing page optimization division. He can be reached at srosenblatt@interwoven.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Guru Hariharan / E-Commerce

How to succeed online with promotional pricing

Implement a stronger strategy and gain key intelligence on where you stand with consumers

FPO

Ken Cassar / E-Commerce

Brands selling direct: What does Unilever’s $1 billion bet say?

Brands that sell frequently consumed products, such as pet food and razors, have little choice ...

Advertisement