Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
In his new role at the social commerce site vendor, Drosos will work to drive worldwide adoption of the company’s Panorama platform.
Social commerce technology vendor Powered Inc. has appointed Mark Drosos, previously the company’s vice president of client services and content development, as chief revenue officer. In his new role, he’ll lead Powered’s client services organization and will be responsible for driving adoption worldwide of the company’ s new Panorama platform, which supports customizable social commerce sites for Fortune 1000 brands.
“ Mark has led an unprecedented growth in our client base and helped our clients develop unique, engaging social commerce sites that provide the best elements of online communities with a brand’s need to sell products,” says Dave Ellet, CEO of Powered. “We are confident his tough leadership will continue to shape the future of the social commerce market as he brings the benefits of Panorama to markets worldwide.”
Drosos brings more than 15 years of experience in integrated marketing campaigns for major brands to his new position. Prior to joining Powered, he was vice president of business development and interactive marketing for the nFusion Group, where he established the company’s interactive marketing division.
Previously, he was vice president of worldwide interactive marketing for Warner Home Video, where he oversaw an international team responsible for online marketing including advertising, promotions, publicity, content, media research and creative development.