February 15, 2008, 12:00 AM

Zazzle rocks on with more customized music merchandise

In the latest addition to its music vertical, on-demand retail platform Zazzle will provide online customizable merchandise galleries for two bands recorded by Disney’s Hollywood Records, with more to follow.

Zazzle has signed a deal with Disney’s Hollywood Records to provide online artist galleries allowing shoppers to create and buy customized merchandise such as T-shirts for two bands on the label, with other artists to be added soon, the company says. First up on Zazzle.com are the Grammy-nominated rock group Plain White T’s and the platinum-selling band Breaking Benjamin.

It’s the latest in a series of deals with bands and record labels, including Warner Music Group, which Zazzle has announced since launching its music vertical in October. Zazzle’s on-demand retail platform allows record label sponsors, artists and other owners of digital content to upload printable images such as logos, photos or other art to the site, where they are added to what Zazzle says in the largest library of customizable digital images from brands on the web.

Shoppers visiting galleries dedicated to the images of different content owners on Zazzle.com can create customized products by ordering their selected image to be printed on products ranging from mugs to T-shirts to mousepads. Zazzle also provides widgets that content owners with galleries on the site can place on web pages such as a band’s web site, for example, or that the owners of individual MySpace and Facebook pages can place on their pages to direct their visitors to galleries on Zazzle.com.

The combination of Zazzle’s automated online order platform and its facility in San Jose, Calif., where the custom orders are manufactured, produces a product within 24 hours of receiving the order, a spokeswoman says. Zazzle’s system generates an e-mail to a customer within an hour of receiving an order confirming that the order has been received, a second e-mail when the order goes into production, and a third when the product has been produced and is being shipped.

Between its growing library of image content and the rising number of items on which those images can be printed, Zazzle estimates that it now offers about 3 billion possible product combinations for consumers to create and buy. “As we have more content owners working with us and more users uploading their images, as well as new products we are bringing to the market, that’s continuing to grow,” the spokeswoman says.

Zazzle.com is No. 214 in the Internet Retailer Top 500 Guide to Retail Web Sites.

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