Retailers shift their ad spending from TV, radio and print ads to digital ads.
An online customer protection program, coupled with a site security certification, has produced increased sales for UniformsandScrubs.com, says CEO Michael McGrath.
A new joint offering from consumer privacy organization TRUSTe and e-commerce trust and safety company buySafe Inc. has produced increased sales for UniformsandScrubs.com.
There has been a steady uptick and a bigger jump in sales since UniformsandScrubs.com implemented Plus Privacy with TRUSTe late last year, says Michael McGrath, Uniforms and Scrubs CEO. The site sells uniforms and scrubs to the medical industry, with customers ranging from individuals to major institutions.
“Quantifying results are very difficult,” McGrath says. “But I have seen an increased and accelerated increase in my revenue into 2008. Usage of buySafe has steadily increased over time to the point where people are seeing it, responding to it, and then responding favorably by buying from me.”
The joint offering-Plus Privacy, powered by buySafe-is designed for Internet retailers and small to medium-size businesses. The program is currently available only to merchants securing transactions with buySafe.
BuySafe will refund a customer’s purchase price up to $25,000 within 30 days in cases of merchant fraud. Online retailers can offer it free or for a fee to customers. A retailer must pass a buySafe risk review of 20 factors, including financial viability, business history, average monthly sales, and length of time in business before it can post the buySafe seal on its site. TRUSTe certifies that a retail site safeguards consumers’ personal information.
Retailers can subscribe to Plus Privacy for $29.95 per month or $240 per year, a savings of $500 to $3,000 off the standard TRUSTe certification rates.
McGrath, who bought the site two years ago, says Plus Privacy met his goal of ensuring the safety of transactions and the privacy of consumer information. It also offers a point of differentiation from competitors, he says.
“I wanted to make sure people knew that my business isn’t just something run out of a garage somewhere,” he says. “It’s a legitimate business, it’s been around for a long time and they could feel comfortable in both those ways about doing business with me.”