February 6, 2008, 12:00 AM

CDW plugs in healthy 2007 web sales

Online computer gear retailer CDW grew its e-commerce sales by 20% to $2.4 billion in 2007 from $2 billion in the prior year. Total sales rose to $8.1 billion.

Online computer gear retailer CDW Corp. grew its e-commerce sales by 20% to $2.4 billion in 2007 from $2 billion in the prior year.

CDW, which was acquired by an entity controlled by investment funds affiliated with Madison Dearborn Partners LLC and Providence Equity Partners Inc., also reported total sales of $8.1 billion and $2.1 billion for the full year and fourth quarter, respectively.

“While CDW was being acquired in a go-private transaction, our co-workers stayed focused, gained market share and provided the best customer service,” says CEO John A. Edwardson. “We are well-positioned to make the investments necessary to continue growing the company and bringing CDW’s mix of products and technology services to current and new customers.”

In 2007, the web accounted for 30% of all sales, compared with 29% in the prior year. Total average daily sales for 2007 across all channels were $32 million, compared to $26.7 million in 2006, an increase of 19.9%, says CDW.

In December, CDW, No. 8 in the Internet Retailer Top 500 Guide, introduced a new web site design that features better navigation, more specific product and category content, a new solutions center, and bigger graphics. Also slated for rollout by the middle of 2008 is a new syndicated content relationship with WebCollage Inc., a New York-based provider of web content integration services, and a more effective attribute-based site search program.

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